Summary

  • 25 years in marketing and communications

    • 8 years on non-profit boards

    • 6 years in management

  • Industries: Non-profit, small business, retail, restaurant, construction, finance, technology

  • Company size: Self-employed, local businesses (less than 100 employees), regional companies (less than 1,000 employees), national corporations, Fortune 500, Fortune 50

  • Customers: Business owner, internal employees, external client base, benefit recipients, donors, mid-level managers, C-suite executives, operating committee members

  • Services:

    • Media strategy and planning

    • Internal communications strategy, development, and end-to-end execution

    • Campaign management; program management

    • Writing, editing

    • Graphic design

    • Web publishing and search engine optimization, ADA compliance

    • Media buying and paid placement: television and print

      • Vendor management

    • Earned media and public relations

    • Social media

    • Event planning

    • Training content development and facilitation

  • Specialities

    • Brand management

    • Demographic analysis

    • Consumer behavior

    • Data analytics

    • Community engagement

    • Public speaking

    • Training

  • Platforms:

    • Expert Microsoft Office

    • Advanced Adobe Photoshop, InDesign

    • Intermediate SharePoint

    • Basic Adobe Illustrator

    • Content Management Systems: Salesforce, Hootsuite

    • Web publishing platforms: Wordpress, SquareSpace

  • Learning:

    • Video production

    • Video editing

    • Generative AI (GenAI)

    • TikTok

Work history

2015 - 2026: Internal Communications, Wells Fargo

2011 - 2014: Marketing, Construction industry

2005 - 2007: Publicist, Advertising agency

2003 - 2005: Copywriter, Make-A-Wish Foundation

2000 - 2015: Independent consultant